Creating an emotional connection and a memorable experience for consumers is crucial in today’s competitive business world. With an ever increasing rise in start-ups, pop-up shops, and e-commerce stores, creating a recognizable and unique brand is imperative.
Scent Marketing has become a game changer in increasing sales, heightening value perception, expanding brand recognition, and increasing customer satisfaction. This type of sensory marketing is targeted at the olfactory sense. The sense of smell is the most powerful of all the senses and is directly linked to emotions. Scent marketing allows businesses to create an emotional connection with consumers, which results in a more enjoyable and memorable experience for the customer.
Marketing, academic, and industry research has proven that incorporating scent significantly affects how consumers view your brand. Diffusing the correct aroma oil can subconsciously prompt customers to linger longer and have a more positive experience. The perfect scent ambiance will differentiate your brand from competitor for your clients, employees and guests, and result in happier customers, that linger longer.
A few important studies have shown customers would spend 40% more time in an area of a retail store scented with a distinct scent over an odor-free area. Research also showed an 84% increase in the willingness to purchase a pair of Nike shoes in a scented room over an odor-free room (and pay $10.33 more for the same pair of shoes). In another study, slot machine receipts increased by 53% in the scented area of a casino. (*Brand Sense / Martin Lindstrom / Free Press 2005).
A good, comparative example of this macro-growth phenomenon would be the home fragrance/aromatherapy market that began over two decades ago. In 1984 the home fragrance market was virtually non-existent. By 1994, the home fragrance market reached approximately $230 million in annual sales. According to Euromonitor International, the recognized global standard in market analysis, the home fragrance category in 2008 exceeded $8.4 billion in sales.
Smell intrigues both marketers and scientists because it has the unusual ability to call up powerful memories instantaneously. Smell is perceived by olfactory receptor cells, neurons with knob-shaped tips called dendrites that bind to molecular odorants. When an odorant stimulates a receptor, the cell sends an electrical impulse to the olfactory bulb, where odorant patterns are interpreted as different smells. Because the olfactory bulb is part of the limbic system, the emotional center of the brain, smell is closely connected to the amygdala and hippocampus, structures that influence our behavior, mood, and memory.
AromaTech™ offers unlimited possibilities for scenting, drawing from an array of pure essential oil blends and over 70,000 perfume quality aroma oils. Our team of scent designers create signature blends and unique recipes to create a memorable and unique environment for your business.
We source only the highest quality ingredients from around the world to ensure that all of our fragrances delivery is a consistent and appealing ambient scent. Unlike many chemical-based scents and air fresheners for businesses, our fragrances deliver a pure and clean ambience, without harsh undertones.
The sense of smell is different from the other senses, because it is processed first by the limbic system, the same part of the brain responsible for memory, perceptions, and emotions.
Since 2009, AromaTech™ has been branding and transforming businesses with ambient scenting. Over the years AromaTech™ has been committed to refining and improving commercial scenting systems, and now we are happy to bring this technology into your home, with ease and convenience.
Working with world renowned companies such as Apple, Four Seasons, Harley Davidson, Jimmy Choo, Mercedes Benz, BMW, Sky Zone Trampoline Parks, Steve Nash Sports Clubs, and many other industry leaders and mega brands, in creating a unique experience by engaging memory and emotions through scent marketing. Headquartered in Vancouver, British Columbia, AromaTech™ has been committed to refining and improving commercial scenting systems. Our goal is to increase your brand recognition by providing your business with a unique and memorable ambiance, to create an emotional connection with your customers.
Our network of distributors transform businesses globally with clients in many diverse industries. Industries such as automotive, hotels, entertainment venues, fitness centers, spas, retail stores, shopping malls, hospitals, and nursing homes are only a few, of the many, utilizing the marketing power of scent.