What Your Company’s Scent Says about You
Have you ever walked into a business and immediately noticed an enticing aroma? Many companies use scent to attract customers and spark an emotional response when they enter the premises. Smell also remains with you, reminding you of the associated people, places, and things and making you want to go back. Aroma is one of the most powerful tools you have in your arsenal as a business owner. That’s because it is so powerfully connected to emotion and memory – more so than any other sense.
Your primary goal as a business owner is to attract and retain customers. There are many ways to do this, of course, but a signature scent is one of the most effective things you can do. People are turned off by unpleasant, musty, or stale odors; they’ll remember them the next time they think about your business and choose to shop elsewhere. Unpleasant smells are one of the surest ways to ensure that your customers don’t return. Unfortunately, commercial buildings do not naturally smell great, so it’s important to do what you can to replace bad scents with good ones. That’s where aromatherapy and scent marketing come in.
Think about the relaxing scent of a candle shop, the sensual smell of a perfume store, or the enticing aroma of a bakery. These pleasant scents encourage your customers to return again and again. It also matters that your company’s scent is related to your business. For example, a shoe store that smells like the outdoors might call to mind visions of running or hiking – think pine, berries, or the ocean. Such an aroma could ensure that your customers leave with not just a pair of shoes, but also a memory. Then, the next time they need new shoes, they’ll come to you.
Alternately, you might want to choose a scent that takes attention away from the natural scent of your business. For example, if you run an auto repair shop, it may naturally smell like grease, coolant, and oil – not super pleasant aromas. You can transform your customer experience by changing the scent in your workplace – say, to our Hawaiian Tropical, a lovely blend that calls to mind warm, sandy beaches and tropical island breezes with banana, vanilla, and peach nectar. This scent gives your customers a much more pleasant experience while they relax and wait for you to repair their vehicles. It also calms their stress over unplanned expenses and helps ensure that they’ll bring their vehicles back to you the next time something goes wrong.
Essential and aroma oils are also perfect for offices. Your employees, vendors, and clients will all enjoy the pleasing aromas, and you’ll enjoy increased productivity and more repeat business. At AromaTech, we make it as easy as possible for you to scent your workspace with diffusers you can connect directly to your HVAC system to subtly scent multiple zones. This approach helps you make a great first impression on all who enter your office building and goes a long way towards stronger brand recognition.
Regardless of the type of business you run, introducing the right scent can accomplish several goals at once including boosting office morale, improving your customer experience, and increasing sales. It also shows your employees and your customers that their comfort and work conditions matter to you. Many things factor into the overall success of your business – hiring the right people, providing impeccable customer service, and much more – but a nicely scented environment is a significant factor that yields surprising benefits. If you aren’t sure what scent to choose, go for a sample pack such as out Outdoor Scent Sample Pack – or whichever collection of aromas fits your brand – to find the perfect scent for your business.